How Alex Hormozi Crushes It On Social Media
How Alex Hormozi Crushes It On Social Media
Social Corner family,
if you're reading this, you've probably seen Alex Hormozi's rise to social fame over the last year or so.
Here are three reasons he's crushing social media:
1: Achieve Something First - Or Document It
In a long-form piece of content presenting his entire social media strategy, Alex explains how to build trust as a creator. In the presentation, he says that most creators today try to tell you what to do. How to build your SaaS, why you should do "x".
Although this isn't bad content, he explains that if you've not achieved anything, people aren't likely to follow you. People need social proof.
Telling someone how to build a 6-figure business without ever doing it yourself creates a misrepresentation of your abilities. Anyone can tell you to do "x", but there's more weight behind it if you've already achieved "x" first.
If you've not achieved something, Alex recommends documenting what you're working on, and then sharing what worked for you.
In the modern era of social media, gurus are quickly fading into extinction. People aren't stupid – or are less stupid than before.
Key Points:
Achieve something then share what you learned
Document yourself achieving something + share what you learn.
Don't tell people to do "X" if you haven't done "X".
People can see through people who haven't achieved anything.
2: Velocity Is King, Data Is Queen👑
Content has fast become one of acquisition.com's best-performing lead generators. How? content velocity. Instead of posting a couple of videos per day, Alex's team now pumps out 10+ pieces of content daily, in the form of:
Long-form video
short-form video (TikTok, Reels, Shorts, etc.)
Tweets
LinkedIn
Instagram posts
The beauty of velocity is that it only takes a single piece of content to convert someone from a viewer to a subscriber, and the more times you swing (post a piece of content uploaded), the greater the surface area for discovery.
The Queen part of the equation is measuring what works and what doesn't.
Alex's team actively sees which content, editing styles, etc. get the most engagement, allowing them to double down on topics people enjoy the most.
Key Points:
Create a content-repurposing engine
Increase the scale of your content posting across social media
Analyze what content works then double down on it.
3: Authenticity Is King
Why do gurus quickly fade away on social media?
Because they all sound the same.
One day it's a dropshipping course, the next it’s a trading course – and every time it’s the same monotone tonality, all using the same scripts, editing styles, and so on.
Alex flaunts a nasal strip, denim jeans, a wife beater, and crocs.
Better yet, he speaks his mind – a lot of which people agree with, and others not so much. The best part? Alex doesn't care. He has his views, he expresses them, and people either relate to him and follow his journey, or they don't.
You can't please everyone.
But here's the thing, gurus try to please everyone. Oftentimes disguising their authentic selves to drive a sale at any cost. Alex has a lot of money, so he doesn't "need" to sell you anything.
The only thing Alex wants you to do – which he's always been very open about – is to submit your business to acquisition.com if it fits his criteria so he can help you scale it and take an equity position.
Authenticity sells.
Key Points:
Be yourself
Have your own opinions on things - people who relate will follow
Don't worry about people who don't see how you see the world.
Don't be a cookie-cutter guru or sound like every other creator.
That's all for this week, Social Corner Family. If you're not subscribed to this newsletter, just a little reminder, it’s free. You can subscribe here: